How Brands Are Assessed

Why is Good Measures based on the Good On You ratings system?

Since it’s based on fashion’s most widely adopted rating system, Good Measures helps brands become more transparent and provides a credible solution for communicating progress.

How was the Good On You ratings methodology developed?

The Good On You brand rating system has been developed in consultation with key industry experts whilst leveraging deep internal expertise of the sustainability landscape in fashion.

How does Good On You rate brands?

Good On You’s rating system assesses brands based on the most credible sources of publicly available information, which is aggregated by our proprietary tech and verified by our expert analysts.

How does the methodology incorporate certification and standards systems?

In consultation with a diverse range of industry stakeholders, Good On You’s sustainability experts assess standards systems to determine if they are robust, credible, and require publicly available information. This is only a portion of the data the methodology considers.

What key factors may affect what issues I answer and how my brand is scored?

Good Measures considers a range of factors—such as your brand’s size, category, product range, and more—to determine what industry aligned best practices apply to your brand. Additionally, where you’re at in your sustainability journey may affect the questions you answer.

What are primary, second, and final production stages?

As you’re updating your rating, you’ll see references to the three production stages, which are based on these industry standard definitions.

How do you distinguish between large and small brands?

Brands are categorised as large or small based on annual turnover, following the widely adopted definition set out by the European Commission.

Why are some materials classified as lower impact?

The ratings methodology takes into account how different materials have varying impacts on the environment and animals, and categorises them accordingly.

How are countries classified for risk of labour rights abuse?

Good On You reviews the work of a wide range of experts and organisations to determine what level of risk applies to a country.

How does Good On You assess animal-derived product use?

Animal-derived product practices are assessed depending on a brand’s typical product and material mix.

Should I submit product information for anticipated production or past production?

Report product proportions based on your product range over the past 12 month period, not anticipated production.

What is Good On You’s approach to living wages?

Good On You incorporates a number of living wage benchmarks into our methodology, but we recognise that not all regions are covered by existing benchmarks.

How does Good On You incorporate Fashion Transparency Index (FTI) scores?

For brands covered by the FTI, their score will be factored into their Good On You people rating.

What kind of evidence does Good On You consider?

Good On You will only consider publicly available evidence to back up your updates. This ensures transparency and empowers better consumer choices.

How does material usage and product range affect the weighting of issues?

Your answers related to synthetic materials, forest-derived materials, leather usage, and shoe range will impact the weighting of Microplastics, Deforestation, Leather Tanning, and Solvent Use, respectively.

How does the methodology account for initiatives that have a broad impact on several issues such as certifications, production countries, and materials?

Certain initiatives may contribute to your score on several issues. For example, GOTS-certified products can contribute to points in issues such as Packaging, Non-Textile Waste, and Hazardous Chemicals.